Brand identity and visual storytelling.
Helping brands communicate through branding, design and illustration.
About.
Meanwhile by Juli is the independent practice of Blue Mountains-based designer Julianna Sinisalmi, working with clients across Sydney and beyond.
Specialising in brand design, visual storytelling and illustration, her work spans print and digital platforms, balancing structure with energy, and simplicity with boldness. She offers a broad range of design services, from web design to printed materials. Influenced by her Nordic roots and a love of colour, each project is shaped with intention and designed to last.
With experience across both creative agencies and independent practice, Juli’s approach combines the client facing professionalism of larger studios with a more personal touch and the flexibility of working directly with the designer.
Approach.
01. Direction
Research and understanding. Getting to know the client, the brief, the audience, and the what and why of the project. Understanding the problem so the solution serves the right purpose.
02. Discover
Ideation and exploration. Strategic directions are explored first, before moving on to uncover visual possibilities. The strategic approach determines the foundation for the visual approach.
03. Define
Refining ideas into a system. Establishing visual rules and ensuring consistency across the work. This is where a concept becomes a brand.
04. Deliver
Applying the identity and preparing final assets for use and the world to see.
Contact.
For project enquiries and collaborations, get in touch via the form below or email hello@meanwhilebyjuli.com